Gary Bettman’s a smart guy and all, but he missed the chance of a lifetime when he agreed to that Stadium Series photo op with the legendary rock band KISS. Instead of grinning and posing, he should have been taking notes.
Say what you will about their musical legacy, but Gene Simmons (who has the commish in a headlock) and Paul Stanley (on the far left, in the photo) are financial titans. They’re still filling arenas around the world 40 years into a career that started with a gimmick. And if there’s a buck to be made from their devoted legion of fans, it’ll turn up in the band’s bank account in a New York minute.
Long ago, KISS figured out a simple truth: You can reinvent yourself as often as you’d like, but ultimately the smart thing to do is to shut up and play the hits.
In other words, give the paying customers what they want, and they’ll keep coming back for more.
Seems simple enough, but that logic is lost on some of the tall foreheads who are gathering to discuss the state of the NHL during the next three days in Boca Raton, Fla. Topping the agenda: minimizing the impact of the shootout.